Become a Systemic Financial Professional™
Systems theory is a comprehensive framework that seeks to understand and explain the dynamics within families and how individual members interact with one another.
Upcoming Cohorts
Fall 2025 — Underway with classes Sept. 4 through Dec. 18
Accelerated Winter 2026 — Enrolling Now for Jan. 2 through Feb. 20
Winter 2026 — Enrolling Now for Jan 12. through Apr. 20
Financial professionals don’t need to be trained therapists. The first step in therapeutic communication is being willing to listen and to empathize with clients.
Maybe “soft skills” sound easy to you…but have you tried to put systemic knowledge into practice? It is oftentimes much harder than it seems. That’s where Study Groups come into play.
Plus, let’s not forget about ethics and boundaries. If advisors are not licensed therapists, they need to be able to facilitate seamless referrals when sensitive issues do arise, the same way they would refer a client to an attorney or certified public accountant if they needed financial assistance beyond one’s abilities.
This all points toward understanding the client’s system.
There are an increasing number of training programs centered around the psychology of money, financial therapy, behavioral techniques, and the like. Getting to the root, “thera-“ means “to heal” whereas “-logy” means “study of.” The Systemic Financial Professional™ understands this differentiation and can apply the best technique given the situation. This training program serves as the platform to the integration of therapeutic communication and personal financial management and planning.
-
The Systemic Financial Professional™ (SFP™) designation is a professional certification mark conferred and maintained by the Institute for Systemic Financial Professionals™.
Why the SFP™?
The Systemic Financial Professional™ (SFP™) provides financial professionals with the knowledge, skills, and experience to understand and help clients achieve financial wellness.
Borrowing from the Dali Lama, “Our prime purpose in this life is to help others. And if you can’t help them, at least don’t hurt them.” The Institute for Systemic Financial Professionals™ offers educational resources, skills training, and professional support to financial professionals wanting to enhance their awareness and interventions in family systems.
Didine Erskine, CFP®
“Listening to you speak today was both inspiring and affirming. You have such a grounded presence, and it’s clear that who you are with us as students is exactly who you are in front of the industry. Your work resonates deeply with me because you speak honestly and openly about things I often feel but don’t always know how to express.
While I wouldn’t call myself a counselor, I’ve spent most of my career surrounded by men, many of whom focus heavily on the technical side of the conversation, because for them, that’s what closes the deal. I offer the technical too, of course, but what really creates a connection in my work is something softer, more human. Clients often tell me they feel heard. That’s what stays with them.
I’ve found that when I bring calm and clarity, it eases their stress, because if I’m not worried, they’re not worried. I adopt a “we’ve got this” attitude, and it changes the entire tone of the relationship.
So yes, what you said about the industry shifting isn’t just theory-it’s real. I’m living it. And now, more than ever, I see how vital it is that voices like yours are helping to guide that shift. Thank you for giving words to what so many of us have felt all along.”
Who Can Sit for Certification
The Systemic Financial Professional™ is a level-up certification for financial advisors, planners, coaches, educators, and financial therapists. Individuals must demonstrate their financial competency by holding another designation, such as the Accredited Financial Counselor®, Certified Financial Planner®, Certified Public Accountant®/Personal Financial Specialist, Chartered Financial Analyst®, or equivalent.
Steps to Certification
1. Complete the Foundations for Systemic Financial Professional™ Training
$5,000 (introductory cohort receives 1 year of ISFP Study Group with purchase)
8-modules
Experiential learning through live lectures, discussion board interaction, and weekly challenges.
Small cohorts facilitate conversations that benefit you directly.
2. Pass Exam
The exam is completed through a proctored, online platform utilizing multiple-choice testing and written case studies. There is a $500 exam fee.
3. Engage in Ethical Behavior
Commit appropriate focus to training.
Review and agree to the SFP™ Code of Ethics.
Be in good standing with the governing board of primary designation.
4. Be an Active Learner
Participate in collaborative study groups (available through ISFP for an added fee; free for introductory cohort).
Complete 15 hours of Continuing Education Credit per year, with at least 10 credits from ISFP.
Preview the Curriculum —>>
-
Differentiate therapy from therapeutic approach.
Gain an understanding of family system’s concepts.
Distinguish process and content.
Demonstrate an understanding of how perspective informs behavior.
-
Use genograms to reveal financial patterns and relationship dynamics within a system.
Assess how intergenerational wealth trends shape current financial behavior and expectations.
Interpret family history to inform personalized, relational financial planning strategies.
-
Evaluate your own emotional responses during client sessions and their potential impact on decision-making.
Be authentically you.
Recognize how your personal background may influence your professional approach with families.
Practice self-reflection and supervision to maintain objectivity in client interactions.
Use awareness of your biases to foster trust, rapport, and empathy.
-
Learn how to listen with your eyes.
Use communication strategies that produce lasting improvements in financial and relational stress.
Understand how client goals contribute to your communication approach.
Develop strategies for building empathy and compassion to reduce conflictual conversation.
Gain a holistic understanding of how conflict resolution relates to broader wellness.
-
Recognize physiological and emotional signs of stress in financial conversations.
Apply de-escalation techniques to support calm, constructive dialogue.
Maintain focus on long-term goals even when conversations become emotionally intense.
-
Expand on differentiation of self and its relevance in intergenerational dynamics.
Identify emotional fusion or cutoff patterns that may influence financial decisions.
Identify when triangulation is occurring and understand its impact on family and adviser roles.
Consider family enterprise issues.
Integrate family history into the financial planning process.
-
Recognize readiness for change and adjust communication accordingly.
Use documentation to track relational shifts and adjust planning approaches accordingly.
Maintain clear, confidential records that support continuity of care and ethical standards.
-
Clarify your professional role and its limits within the context of family systems work.
Collaborate with a multidisciplinary team while maintaining appropriate boundaries.
Understand the ethical principles relevant to applying a systemic approach.
Practice self-compassion.
Want a complimentary preview of the Systemic Financial Professional training program?
Engage with the content and your peers through expertly designed curriculum
Cherie Stueve, PhD CFP® AFC® FFC® FBS® CAP®
Senior Content Lead for a national CFP® education program and exam review program
“As an experienced financial professional and trainer of financial professionals, professional development programs that focus on the person and building deep, trusting partnerships fundamentally changed how I approach client relationships, training content, and adult learners. I understand why clients resist bringing their full selves to conversations and even resist implementing the best financial recommendations. It's rarely about the numbers or rate of returns. Learning to focus on family systems and communication patterns has made me be more effective in listening and learning initially, joining through active communication, and ultimately helping clients work through their real barriers to achieve important life goals. Clients leave sessions feeling empowered to confidently move forward. My conversations are deeper, partnerships form faster, my clients feel more understood, and I feel more confident navigating the emotional aspects of money. Programs like these that focus on the person and the internal process, not just the numbers, address what's really happening beneath seeking financial advice.”
Steph Rystrom
“Before this training, I thought I was doing “holistic planning.” I wasn’t. I had the tools, the credentials, the questions—but I was still focused on fixing problems instead of understanding the people behind them.
The Systemic Financial Professional™ training didn’t just add another skillset. It shifted the ground I was standing on.
This work acknowledges what most financial planning programs overlook: clients don’t leave their stories, their stress, or their family systems at the door. They bring all of it—and so do we. The training gave me language for things I used to just feel in the room but didn’t know how to name. It helped me recognize that we are part of the client’s system, not outside of it. That awareness changes everything—how we ask questions, how we listen, and how we build plans that actually stick.
I didn’t expect a financial planning program to make me more grounded, more present, and more honest in my work—but that’s exactly what happened. If you're looking for a way to do this work with more depth, more humanity, and more impact, start here.”
SFP™ Core Competencies
SFP™ certification helps financial professionals better understand how clients perceive and interact with family dynamics. The training is appropriate for financial professionals who serve complex, multigenerational families and want to create a systems-aware relational practice focused on building financial wellness.
Financial professionals will learn to navigate complex family dynamics and emotional processes that impact financial decisions. we use a holistic, systems-oriented approach while maintaining clear professional boundaries.
Understand the Family as a System
Recognize that financial decisions are embedded within the family unit and influenced by intergenerational dynamics. Appreciate that each family member’s perspective and emotional history can shape their views on personal finances.
Map Financial Interactions
Begin client interactions with a comprehensive review that includes family history and intergenerational wealth trends. Identify recurring patterns that could impact decision-making, important family roles, communication patterns, and historical financial dynamics through the use of genograms.
Understand Differentiation of Self
Facilitate a sense of interdependence for clients so that they are not dependent nor independent of the people around them.
Develop Self-Awareness
Understand your role in the process. Cultivate a non-anxious presence and clear professional identity, even when family members introduce emotionally charged or conflicting views on wealth.
Communicate Therapeutically
Listen with your eyes to see what is not spoken. Communicate in clear, neutral terms that reflect systemic relationships rather than singling out individuals.
Navigate Conflict
Empower each client to participate actively in financial decisions while respecting the family system as a whole. Use non-blaming, systemic communication to help the family shift focus from historical conflict to future-oriented financial goals.
Manage Stress
Recognize the emotional dynamics at play. Identify signs of stress and emotional triggers in financial conversations. Use techniques to de-escalate emotionally charged discussions, ensuring that all voices are heard while keeping the focus on long-term financial goals.
Recognize Triangulation Dynamics
Identify when two family members may rely on a third (including the adviser) to resolve conflicts or mediate decisions. Learn to balance participation without taking sides or becoming an emotional crutch.
Facilitate Intergenerational Dialogue
Create safe spaces for discussing wealth that incorporate the needs and perspectives of multiple generations, acknowledging historical influences on current financial practices.
Reflect on Personal Biases
Continuously evaluate how your own family history or emotional responses might shape your professional judgment.
Recognize Boundaries
Know the limits of your role. Embrace a multidisciplinary approach and collaborative practice.
Proper Documentation
Maintain records that capture both the financial objectives and the relational context for clients. Regularly revisit these notes to assess if and how dynamics have evolved and adjust your approach to align with changing family needs.
Ethical Decision-Making
Understand basic ethical principles and code of conduct.
1. Integrity and Honesty
Always act with honesty, transparency, and integrity in all professional interactions.
Disclose any potential conflicts of interest and avoid practices that could harm client trust or the professional relationship.
2. Confidentiality
Obtain informed consent before sharing client information with third parties, even among family members.
3. Competence
Provide services within the boundaries of your training and professional expertise.
Commit to ongoing professional development in both financial practices and family systems theory.
Work collaboratively with other professionals in a coordinated manner that serves the best interest of the family system.
4. Professional Boundaries
Maintain appropriate boundaries with clients to avoid confusing dual relationships or the appearance of impropriety.
Avoid becoming enmeshed in the family’s internal conflicts or functioning as a mediator or therapist unless professionally licensed to do so.
5. Respect for Family Dynamics
Be sensitive to emotional undercurrents and potential relational risks associated with financial decisions.
Avoid imposing personal beliefs or biases in professional recommendations.
Recognize and respect the diverse structures, values, and dynamics within family systems.
6. Avoidance of Harm
Avoid actions or recommendations that could exacerbate family conflict or cause emotional harm.
Avoid taking sides in family conflicts; instead, facilitate open, respectful, and constructive communication among family members.
Ethics
The SFP™ Code of Ethics outlines the principles that serve as a source of guidance when working with clients’ family systems.
FAQs
-
After you are established in your daily routine, you might find yourself curious to learn more. The SFP™ is an advanced designation for financial professionals who have mastered the basics. This designation is for those driven by personal curiosity, motivation to become a better practitioner, or through a selfless desire to create wellness in others, the SFP™ is for you.
-
Systems exist across borders and cultures. Becoming a Systemic Financial Professional™ is about understanding the dynamics of complex organizations and communicating therapeutically. You can join from anywhere in the world!
-
Many will. As you demonstrate the value you’ve gained, your firm will take notice, providing an opportunity to have a conversation about how other financial professionals can level up with the SFP™.
-
The initial 8-module interactive training is $5,000. This includes 12-months of collaborative study groups post training for the introductory cohort. There is an additional exam fee of $500 and continuing education costs vary.
-
To be certified as a SFP™, you must complete the training program, pass the exam, and agree to the code of ethics. To maintain the certification, you must meet the continuing education requirements.
-
There are an increasing number of certification and training programs in behavioral finance, psychology of financial planning, financial therapy, etc. A lot of it is really good! And, as a new certification program, we want to ensure that our vision remains at the forefront. You can obtain CE from these other organizations in addition to the required hours through the Institute for Systemic Financial Professionals™.
Be the Change
☆
Be the Change ☆
